Vehicle fleet management

Jaguar Land Rover is the UK’s largest automobile manufacturer. They wanted to build an iPad and iphone application to manage the vehicle fleet and manage the business requests to track the usage history of each vehicle in detail.

Background

Jaguar Land Rover (JLR) is a renowned automotive company known for its luxury vehicles. With a vast fleet of vehicles deployed for various purposes, JLR identified the need for a comprehensive fleet management solution to optimize operations, track vehicle usage, and manage business requests efficiently. As a UX designer, I was tasked with designing an iPad and iPhone application to fulfill these requirements, ensuring a seamless and intuitive user experience for fleet managers and stakeholders.

Process

Research

1. User Interviews: Conducted interviews with JLR fleet managers and stakeholders to understand their pain points, requirements, and workflow challenges related to vehicle fleet management.
2. Competitive Analysis: Analyzed existing fleet management applications to identify common features, functionalities, and design patterns.
3. User Persona Development: Created user personas based on insights gathered from user interviews to represent the primary users of the application, including fleet managers and administrators.

Design

1. Information Architecture: Developed a clear and intuitive information architecture for the application, organizing features and functionalities logically to facilitate easy navigation and task completion.
2. Wireframing: Created wireframes for both iPad and iPhone versions of the application, focusing on layout, navigation, and placement of key elements such as vehicle listings, usage history, and business request management.
3. Visual Design: Designed a visually appealing interface following JLR’s brand guidelines, incorporating a clean and modern design with intuitive icons and color schemes to enhance usability and brand consistency.

Key Features

1. Vehicle Listing: Users can view a comprehensive list of vehicles in the fleet, including details such as model, registration number, and current status (e.g., available, in use, under maintenance).
2. Usage History: Provides detailed usage history for each vehicle, including mileage, fuel consumption, maintenance records, and driver logs, allowing fleet managers to track vehicle performance and identify any issues.
3. Business Requests: Enables users to manage business requests related to the vehicle fleet, such as vehicle reservations, maintenance requests, and service bookings, streamlining communication and workflow management.
4. Search and Filter: Allows users to easily search for specific vehicles or filter the vehicle list based on criteria such as model, status, or usage history, facilitating quick access to relevant information.
5. Notifications: Sends notifications to users for important updates and alerts related to their vehicles, such as maintenance reminders, upcoming service schedules, or business request approvals.

Testing and Iteration

Conducted usability testing with a group of JLR fleet managers and stakeholders to gather feedback on the application’s usability, functionality, and overall user experience. Based on the feedback received, iterated on the design and made necessary adjustments to improve user satisfaction and address any usability issues.